Roof tents conquer the market.
Between the shell model and the folding fabric model there was no immediate competition, they were even lauched on the same stand at two exhibitions in 1959, first in Milan and then in Cuneo. Both “Maggiolina” and “Air-Camping”, as they were named, with their extraordinary inginuity were a huge success at the time, thanks to technical innovations that remain almost unchanged throughout 60 years of production, travel and history. Not only roof tents for camping: the two models are appreciated not only by tourists but by professional explorers and adven-ture travellers.
Despite the commercial aspect concerning ownership which followed, the “Air-Camping” roof tent model – which was easier to manufacture in terms of build and production – gradually attracted the attention of the public, finally entering the myth of adventure and extreme camping thanks to the historic adventures of Nino Cirani. This innovative outdoor lifestyle accessory was then being built - under Italian manufacturing licence - in many different countries, including: Brazil, Canada, France, Germany, USA and Great Britain. Roof tents had conquered the world market.